Just a blogging platform.

Made for Love, Not for Profit

If successfully funded, Ghost will be legally registered as a not-for-profit organisation. Why should you care? It means that no one owns shares of monetary value in the project. We're building Ghost because we want online publishing to be better. We want to make decisions focused on that goal, not on building a startup that we can sell to Facebook for $1billion.

Any money Ghost makes can only ever be used to re-invest in making Ghost better. Not making shareholders rich.